Big Things Come in Great Packages II

Big Things Come in Great Packages III

Packaging Packaging Packaging I

 

Because Packaging has a lot to do with branding consider the 

use of color and the arrangement of your products.

Packaging Packaging Packaging II

Packaging has everything to do with branding!  

Shape, size, and color matter!

PackAging Matters I

An important concept in Branding is packaging.  What should the packaging look like, how should it feel, how will it set you apart from the competition?  All of these questions must be considered.  At the top we discover Tropicana's older package and Tropicana's newer package.  What do you think?  I think that Topicana lost some of it's Brand "punch" so to speak.  It is okay to make changes but it is not okay to loose what sets you apart from the competition.  The orange with the straw in it has made a treamendous difference in setting Tropicana apart.  In the new design it is missing.  Not Quite the Best Change for Packaging!

PackAging Matter II

Even Kleenex has fun with packaging!  These boxes are a great representation of the season along with Kleenex's Brand Campaign Push.