PAPER Matters II

When you are choosing paper to design with consider this:

Weight:

If a paper is labeled as heavy weight, take caution because that is not always a indication that the paper is heavyweight.  Try to get a feel for the paper. Important documents such as resumes, certificates, diplomas, look great with a heavier weight paper.

Caliper:

The thickness of the paper assists with the level of ink coverage on the document. It is the mass of the product per area.

*Be careful because Weight and Caliper differ. For example a pound of feathers and a pound of bricks have the same weight (pound) but their mass differs per unit.