An important concept in Branding is packaging. What should the packaging look like, how should it feel, how will it set you apart from the competition? All of these questions must be considered. At the top we discover Tropicana's older package and Tropicana's newer package. What do you think? I think that Topicana lost some of it's Brand "punch" so to speak. It is okay to make changes but it is not okay to loose what sets you apart from the competition. The orange with the straw in it has made a treamendous difference in setting Tropicana apart. In the new design it is missing. Not Quite the Best Change for Packaging!
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