Monday, September 13, 2010

From CRAP to Masterpiece


This is definitely one arena where CRAP can turn out to be a masterpiece. As a designer, working with contrast, repetition, alignment, and proximity (CRAP) can be prove to be beneficial. As I happened to be traveling in the local subway, I came across this poster for McDonalds. In the center of the poster is a glass containing the strawberry and banana milkshake? Surrounding the glass are the banana and strawberries. Not to mention that the text is placed directly above the glass. This is a great design containing alignment.

1 comment:

  1. The alignment in this ad is very clean. Repetition works in this ad to make a design around the product. There is contrast in the colors of the ad. The fact that the fruit is grouped around the product shows its relation to it.

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