Browsing through Essence magazine, I came across this advertisement. At the bottom of the ad it reads: The simplest moments are the most refreshing. I believe that this composition’s use of creative concepts contributes to the advertisement’s statement at the bottom. Chili, a singer, and her son in the background appeal to the demographics for Essence Magazine. From the water falling in the background we get the notion of “dancing and singing in the rain”; that is, enjoying what life brings. We also see the oversized Dasani water bottle serving as figure. The bottle’s placement makes it appear 3D and it made me want to just reach out and grab it. The ad delivered the message before I read the bottom lines.
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