Browsing through Money Magazine, I came across this ad for Kia. Kia did a great job at using nature vs. technology to make a statement about the Kia Forte. The black background makes it easy to see the camel with spots. We know that camels are animals that can go a long distant without having to stop; however, we have never seen a camel with spots! This is like a cross between a leopard and a camel! In between the camel and the vehicle are the words: Fast and Fuel efficient! Also the bottom of the ad begins, “The world has never seen anything like this…” The ad did a great job at delivering the message using creativity.
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